Biophilic Design

Biophilic Design

Biophilic design concepts create an opportunity to drastically improve the patient experience through architectural and interior design. Research continues to explore the health and happiness benefits of design which bridges the gap between the built and the natural world - especially the impact our environment makes on the healing process. In order to improve the patient experience, we need only look to our very nature as human beings.

Introducing Our New Logo

This morning, we are excited to announce the launch of our new, simplified KMB architects logo. Our firm has grown much over the past few years and we believe it’s time for a change.

We wanted to make sure the core of our brand remained the same, while at the same time reflecting the firm that we are today. We looked to the history of our firm for inspiration - incorporating themes from different logo designs throughout the growth and development of the firm. The culminating design is both a step forward in the evolution of the KMB architects brand, and a simplified design that takes us back to our firms roots.

Founded in 1987 by Kennith M. Bensimon and originally known as KMB design-development, the name and graphic representation of our firm has evolved many times over our 30 year history. Below is a brief history of the “KMB” and it’s journey throughout the years:

The first logo(s)

One of the first logo designs is immortalized on a coffee mug, stored in the office of our Business Manager. As you can see, the mug features the first critical branding element: the stylized letters KMB.

Original KMB logo.jpg

The “KMB”

is the core of our logo, the stylized element most prominent since the very first design.

Logo2000.png

Around this timeframe, there are variations of similar concepts, all of which feature the emphasized “KMB.” Utilitarian in concept, original branding served the purpose of identifying KMB, but did little to set us apart.

2003-2015

GroupBlocks.PNG

Future iterations of the logo added color, and further developed the graphic elements of the “KMB.”

The firm was renamed KMB Design Groups, to highlight the expertise of the firm in various project types. Gray blocks first appeared around 2003, accompanying the “KMB” - now redesigned and depicted in blue.

Many variations of this logo are seen during this time, with a varying number of blocks and text locations. This is the first introduction of key font, Arial Narrow, which is used throughout our standard project documents, meeting minutes etc.

 

2016 - Present

KMB Logo - Web.png

In 2015, KMB design groups became KMB architects. The logo design remained mostly unchanged, though architects replaced design groups and found it’s place below the grey blocks. The number of gray boxes became standardized for all logo appearances as well.

 

Today

KMB Logo (2019).png

Today, we are excited to announce the next step in the evolution of the KMB architects brand, an updated homage to the very first logo. We preserved the core of what it means to be KMB architects, and focused on creating a streamlined, simplified look to represent our firm.

After months of hard work, you will notice the new logo on our website, social media platforms, email signatures and more. As you can see, it’s pretty similar to our old logo, only simplified. The gray blocks, which felt as if they crowded out what was most important, are no longer. The dimensions of the new logo make it easier to use, and the new design is focused on the colors and identifiers which are most critical to our brand identity.